FEMALE Think Tank
With Phase 2 of our approach we create awareness to shine a light on researches and publications. With the discovered findings we explore the key recommendations to implement change.
We give voice to academia representatives, who have been researching topics in relation to women in entrepreneurship.
The experts bring immense value and provide new approaches to create change.
The aim of INNOVA is to raise the voices of researchers that have been investigating topics around women in entrepreneurship and diversity.
Creating and spreading awareness from scientific knowledge to everyone.
How Women can improve their venture pitch outcomes
Henrik Wesemann
University of St. Gallen
How female founders evaluate their minority status according to their social identity
Marlies Edlinger
University of St. Gallen
It’s a shocking fact but only 9% of (Co-)Founders in Switzerland are female!
The good thing is – we can change it! Marlies research paper about ‘How female founders evaluate their minority status according to their social identity’ brought up some interesting theses and insights.
Female Founders in Switzerland – Pathways to change
Léonie Wüthrich
Zurich University of Applied Science
While enterpreneurship is a form of business that is increasingly rapidly, not everyone is profiting from the development. There are significant gender discrepancies globally when it comes to business founders. Switzerland catagorized as a well-developed country with a gender equal environment faces that as well.
The perecntage of female founders comapred to male founders is low.
Watch in our talk with Léonie what we can do to change this!
“We ask men to win and women not to lose, closing the gender gap in the start-up funding”
Interview Partner: Dana Kanze
Authors: Dana Kanze, Huang Ching-Hsin (Laura), Mark A. Conley and Tory Higgins
Academy of Management Journal
The paper brought up some super interesting theses and insights. There is a bias in questions of investors that leads to significant differences in the $$$ start-ups raise, depending on if the questions are more promotion- or prevention-oriented. And now guess what: YES, it’s also significantly more likely that female entrepreneurs get prevention-oriented questions when they’re in pitch situations.
But those are only a few interesting facts so please listen to the full audio interview with Dana Kanze below.
FeMale Think Tank 